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the work

a closer look at the work.

beyond the highlights — the campaigns, the numbers behind them, the productions and the graphics. a living portfolio, updated as new work ships.

Social Media & Insights

Campaigns, measured.

Strategy, content and the analytics behind it — reach, engagement and growth across the platforms I've managed.

1.3M Views 1,302,330 total
462K People reached 461,866 unique viewers
14K Interactions reactions, comments & shares
874 Shares + 2,678 comments
+305 New follows from a single post
2026 NGSA Top Student graphic — Anjali Persaud, 484.52, Queens College — designed for the Ministry of Education Guyana
Facebook · Ministry of Education Guyana

Record-breaking NGSA Top Student reveal

I led the visual campaign for the 2026 National Grade Six Assessment (NGSA) top-student reveal — designing the celebratory template system and rolling it out across the full series of national top students, published to the Ministry of Education Guyana's Facebook page.

It became one of the Ministry's best-performing posts, flagged by Facebook for receiving more views than its recent posts.

  • 1,302,330 views — reaching well beyond the page's audience
  • 783,412 of those views (60%) came from non-followers
  • 10,536 reactions · 2,678 comments · 874 shares
  • +305 new page follows driven by this one post
View the post on Facebook

Part of a 20-card Top Student series

One consistent template, carried across every top student in the country — same layout, branding and celebratory system, personalised for each name, school and score.

NGSA Top Student card — Anjali Persaud NGSA Top Student card — Asiera Mohamed NGSA Top Student card NGSA Top Student card NGSA Top Student card — Kayla Persaud NGSA Top Student card

Short-form video

Reels and short-form video I've produced — public-information storytelling for the Ministry of Education, and brand films for my own ventures. Tap any to play.

Ministry of Education · 170K views

Because We Care — cash grant distribution

Ministry of Education · 31K views

Guyana Digital School — PE Fun Day

Ministry of Education · 9.3K views

How did you spend your summer?

Ministry of Education · 7.9K views

TVET — skills are the new power

Clippy · Brand film

One organised workspace — #workbetter

Clippy · Brand film

The story behind Clippy

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