SHANE HAS BUILT A HOUSE FOR HIS WORK

Shane

Shane builds brands, campaigns and digital things. Behind the strategy is someone curious, creative and a little bit playful.

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Shane Marks
About Me

Strategy, storytelling & technology

I'm Shane Marks, a social and communications strategist based in Guyana, with experience across public relations, digital marketing, television production, branding and creative development.

My work focuses on helping organisations communicate clearly, build stronger relationships with their audiences and turn ideas into impactful campaigns. I develop social media strategies, communication plans, visual content and digital experiences designed to inform, engage and inspire action.

Alongside my communications work, I am expanding into AI and software development. I am especially interested in using technology to solve problems in education, business, marketing and the workplace. My emerging projects explore mobile applications, digital platforms, artificial intelligence and interactive experiences.

I am also a television producer, writer and founder of GoodRoots Marketing, where I combine strategy, storytelling, design and technology to develop work that is creative, practical and built for impact.

5+Disciplines across comms & media
2Ventures founded & led
∞Ideas in development
What I Do

Communication that connects.

Five disciplines that work together — from strategy and campaigns to branding, media production and emerging technology.

01

Social & Communications Strategy

I develop communication strategies that help organisations manage their message, strengthen their public presence and connect more effectively with their audiences.

Communication strategy Social media strategy Public-information campaigns Campaign planning & execution Audience development Brand messaging Reputation & public engagement Content calendars Reporting & analysis
02

Digital Marketing

I create digital campaigns that help brands reach the right people, communicate consistently and convert attention into meaningful engagement.

Social media management Email marketing Digital campaign development Content marketing Copywriting Platform strategy Performance analysis Community engagement
03

AI & Software Development

I am developing my skills in AI, software development and digital product creation, with a focus on building platforms that respond to real challenges. I approach software from both a strategic and user-focused perspective — considering not only how a product functions but also how it communicates, feels and creates value.

Artificial intelligence Mobile application development Software product development Educational technology Workplace technology Digital communities Game & interactive experiences AI-assisted business systems
04

Creative Direction & Branding

I help shape the ideas, messaging and visual direction behind brands, campaigns and digital products.

Brand development Creative concepts Campaign identities Visual communication Graphic design direction Website content Product positioning Launch strategy
05

Television & Media Production

I develop television programmes, documentaries, interviews and digital video content from initial concept through production.

Television production Documentary development Scriptwriting Story development Interview preparation Production planning Educational programming Public-interest storytelling
Selected Work

Work built for impact.

01

National Communications & Social Media

Developing digital campaigns, graphics, captions and communication strategies that help the public understand education programmes, policies, national initiatives and community developments.

02

Educational Media

Producing television and digital content designed to make education more accessible, engaging and relevant to audiences across Guyana.

03

Digital Campaign Development

Combining messaging, design, platform strategy and audience engagement to achieve clear communication objectives.

04

Brand & Business Development

Building brand identities, communication systems, marketing strategies and launch concepts for businesses, organisations and original ventures.

05

AI & Technology Concepts

Developing ideas for software platforms and applications across education, workplace management, entertainment, social connection and digital productivity.

Campaign Design

Selected campaigns & content

A sample of the social campaigns, event branding and content I've designed and managed.

Miss World Guyana — Majesty campaign key art
Miss World GuyanaMajesty — festival of royalty
Without Art, Earth is Eh! — event flyer
Recover GuyanaWithout Art — event campaign
GoodRoots Marketing service catalogue
GoodRoots MarketingService catalogue & branding
Miss World Guyana — public engagement graphic
Miss World GuyanaPublic-engagement campaign
Without Art ticket giveaway graphic
Recover GuyanaTicket giveaway campaign
Recover Guyana giveaway winners announcement
Recover Guyana × GoodRootsWinners announcement
Clients & Collaborations

Brands I've worked with.

A selection of the organisations, businesses and ventures I've created work for.

Miss World Guyana
Avoda International
YK
CitiCode
Client brand
Sally
Recover Guyana
IMek Desserts
Stargirl Hair Salon
Featured Projects

Ventures & concepts.

A mix of live ventures and product concepts in development — where strategy, design and technology meet.

Live venture

GoodRoots Marketing

A creative marketing company focused on helping brands communicate better through strategy, digital marketing, branding and content. Formerly CTRL Marketing.

Concept

Clippy

A workplace platform concept designed to bring human resources, finance, marketing, operations, approvals and internal communication into one connected workspace.

Concept

Mathlete

A gamified mathematics learning application concept designed to make learning mathematics more engaging and accessible.

Live venture

Strangers

A community-focused venture created to help people form meaningful real-life connections through curated social experiences.

Ongoing

Original Media Projects

Documentaries, television concepts, publications, campaigns and creative projects exploring education, culture, technology and Guyanese life.

My Approach

How I think about the work

01

Strategy Before Content

I begin by understanding the objective, audience and message before deciding what should be created.

02

Communication Must Be Clear

Good communication should make information easier to understand, not more complicated.

03

Creativity Should Solve Problems

Design and storytelling should serve a purpose, guide attention and support a clear outcome.

04

Technology Should Improve Experiences

The best digital products solve genuine problems while remaining useful, intuitive and accessible.

05

Understand the Audience

I consider how people think, behave and engage before developing a campaign, product or story.

Let's build something with purpose.

Start a conversation
Experience

Where I've worked.

Ministry of Education, Guyana

Digital Media Coordinator Nov 2025 – Present

Leading social media content and public-relations efforts for the central Ministry and its departments — managing platforms across Facebook and Instagram and running national contests, competitions and public-information campaigns.

Guyana Learning Channel

Television Producer · Digital Media Coordinator Jan 2023 – Nov 2025

Produced educational programmes for television and social media as resident scriptwriter — and served as producer, writer, creator and showrunner of the channel's first animated show. Later led digital media across Facebook, Instagram and YouTube.

GoodRoots Marketing

Founder & CEO 2024 – Present

Leading communication strategy, branding, marketing and digital development projects for organisations and original ventures.

Strangers

Founder & Head Stranger in Charge Present

Creating curated experiences that bring people together.

Miss World Guyana

Multimedia Coordinator Mar 2023 – Oct 2024

Managed the brand's social image and developed engaging multimedia content across the pageant's platforms.

Guyana Times Media

Journalist & TV Scriptwriter Dec 2021 – Sep 2022

Reported and wrote news stories and human-interest features, and wrote scripts for newscast broadcasts.

Radio Guyana Inc.

Radio Announcer Mar 2022 – Sep 2022

Pop-culture commentator for the Morning Waves programme and guest host on Breakfast with RGI.

Earlier roles — Freelance Social Strategist & Editor (2022 – Present) · Xploy Guyana (Copywriter) · IMEK Desserts (Marketing & Sales Consultant) · Qualfon (Customer Service, Amazon.com)

Education

Study & training.

JAIN (Deemed-to-be University)

BSc — Psychology, Sociology & Economics

2024 – 2027

Thunderbird School of Global Management

Global Marketing in a Digital Age

2024 · Result 88.33% (B+)

JAIN (Deemed-to-be University)

International Foundation Certificate in Business (SCQF Level 6)

2023 – 2024 · Qualified

L'Aventure Secondary School

High School Diploma · Distinction in English Language

2015 – 2020
Selected Writing

Published journalism.

Reporting and human-interest features written during my time in newsrooms and broadcast media.

Interest

Things I'm currently into.

A little peek outside the work — what's on rotation right now.

Music

  • Now spinningbad thing (bunny hop) — Ariana Grande
  • On repeatPetal — Ariana Grande
  • Recent findAin't in LA — Adela

Shows

  • Comfort watchSuperstore
  • Currently watchingAdults
  • On the listHouse of the Dragon
Looking Ahead

Building at the intersection of communication & technology

The future of communication will be shaped by more than social media and traditional campaigns. It will also be shaped by artificial intelligence, software and interactive digital experiences.

My goal is to combine my background in communications, marketing and storytelling with my growing knowledge of technology to build products and experiences that are useful, human and relevant.

I am particularly interested in creating technology that improves how people learn, work, communicate and connect.

Let's Work Together

Let's build
something.

Whether you need a communication strategy, digital campaign, creative concept, media production, or support developing a new digital product, I am open to meaningful collaborations.

Start a Conversation
Email
marksshane13@gmail.com
Phone
+592 693 7314
Location
Georgetown, Guyana
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